Saturday, October 31, 2009

A Fortified Look through the Past

I'm officially cheered up with my new favorite web site, Modern Drunkard Magazine.

I came across this gem when attempting to google up some repressed childhood memories through good ol' brand association (in this particular case, Gallo Tavola Red jug wine: good for staining the insides of mothers and coffee mugs alike, at least in my experience). I really just wanted a picture for the dysfunctional family scrapbook I'm compiling. (What do braided rugs, Van Gogh's Sunflowers, a haze of smoke, cheap jug wine and whiskey have in common? My living room growing up!)

I finally found what I was grepping for on Modern Drunkard but it's tough to come up with an appropriately specific query for the product "Tavola Red" when it translates in Italian literally to "red table wine." As you can imagine, that's like looking for "pilser beer": there's gobs of it. Plus Ernest and Julio became yuppie snobs in the 1980s and cut back on a lot of their more, well let's just say 'foundational' stock (thanks a lot, Gordon Gecko).

My vino suppler of choice never wavered from their roots. I speak, naturally, of Mogen David, whose motto, "when nature needs a little boost..." captivated me from the get-go. Well, it should have been their motto. MD did get a little fancy with all the different flavors of 20/20: give me basic grape - no plum supreme or ... well, whatever you have in stock, but I preferred grape. I'd like one day to tour their vineyard, or their chemical processing plant (I think they may be one and the same).

My MD 20/20 phase was short lived, mainly played out in my early 20s in the Navy and then only when we were sufficiently broke to be priced out of clubs and bars. We could always scrape up enough scratch for a cheap room - can't bring the stuff back to the ship! - and a few bottles of Mogen David's fortified fun ('Tuesday' was an especially good vintage, I recall).

The mall arcades and movies took on an enhanced hue with a few swigs of the grape stuff. Since we couldn't afford bars and clubs - would we be drinking purple turpentine otherwise? - we terrorized the mall denizens instead.

I do remember one horrifying Saturday night around 11:45pm when we realized it was almost midnight and we were out of MD. We staggered across a heavily trafficked six lane highway at full stride, racing to beat the buzzer when Virginia's Sunday blue laws ticked into place, and the drug store booze fridge ("best served chilled") was padlocked until Monday. That would have put a real crimp in our Saturday night. We did make the cut but ended up dropping half the six bottles we purchased in our drunken glee (polishing off the others as we stumbled back toward the mall).

Sometimes we mixed it up and substituted 20/20 with Wild Irish Rose (WIR). WIR was an appropriate acronym as that was precisely the sound reverberating through your head the next day after a night ingesting that putrid shit (WWWWIIIIRRRRRRR!). When our first two choices weren't available, we just kept going down the list: Thunderbird, Night train, etc.

For whatever reason, beer was never considered - not enough bang for the buck, so to speak. We'd save beer for clubs, bars, etc.

Ahh, yes - Good times, indeed.


We were stuck without car, money or confidence in anything. Told time and again that our kind was despised by the townies before we ever set foot on dry land there (we jokingly referred to the town as No-fuck, Virginia). On top of that, we had the mark of the beast, the scarlet letter: our bad haircuts with the telltale taper above the collar, marking us as military. This was 1984 in a town where the younger locals grew their hair long precisely to 'clarify' such things. Some of the more creative among us attempted to wear "civilian" wigs, but that just made you look as desperate as we all felt anyway.

Wandering the highways and byways of Norfolk and Virginia Beach in groups of three, four, five with shitty clothes and pasty complexions borne from months in the bowels of floating gray prisons.

No wonder we became wine-o connoisseurs. Sort of a very low rent East Coast Sideways running on an endless loop, with the Military Circle Mall and its surroundings substituting for northern California wine country.

Yes, revisionist history is a fine thing, whether political or personal. Of course. Just like Sideways. Definitely. Memories should be like cars: you get new ones every so often.

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